Bajaj Finance conducts ‘Knockout Digital Fraud’, a cyber security awareness drive in Nagaon, Assam

The awareness drive in Nagaon, Assam is part of Bajaj Finance’s 100-city cyber security
programme to inform citizens about different types of cyber threats, and ways to safeguard
one’s finances against fraudsters

Nagaon, Assam, November 25, 2025: Bajaj Finance Ltd (BFL)., India’s largest Non-Banking
Financial Company (NBFC) in the private sector, and part of Bajaj Finserv, today held a cyber
fraud awareness programme in Nagaon, Assam – Knockout Digital Fraud – to inform digital
users about different types of threats, and best practices to safeguard finances.
The Knockout Digital Fraud programme aligns with the Reserve Bank of India’s 2024 guidelines
on Fraud Risk management for NBFCs, which emphasises early detection, staff accountability,
and public engagement to make the digital ecosystem safer for everyone.
The programme is focused on drawing citizens’ attention to common financial frauds committed
by scammers including fake social media accounts, WhatsApp groups and websites that mimic
financial companies, falsely claiming affiliation and impersonating their employees.
Addressing the audience during Bajaj Finance’s “Knockout Digital Fraud” awareness initiative,
Shri Bhardwaz Chetry, SI, Assam Police, stressed the significance of staying vigilant and
avoiding falling for enticing or unrealistic investment schemes circulating on social media or
other platforms. He emphasized the importance of safeguarding sensitive information and being
cautious of contemporary fraud tactics such as Digital Arrest, Job Fraud, Sextortion, OTP fraud,
WhatsApp hacking, and Investment scams and others.
Shri Chetry advised the audience to exercise caution before making any decisions or taking
actions, urging them to think twice before clicking on links or downloading apps from unknown
senders. He warned that these actions could lead to malicious links that remotely access
devices and potentially cause financial loss. He reiterated that cyber fraud can affect anyone,
and victims should promptly register complaints during the “Golden Hour” by calling 1930, using
the NCRP portal, or visiting a local police station to ensure swift action is taken.
He advised citizens to stay safe on social and digital platforms, verify all links sent to them,
and install only verified apps from Google Play (for Android) or the App Store (for iOS). He
warned against trusting unknown APK files, which may install harmful apps that share your data
with fraudsters.
I urge citizens to remain vigilant, report suspicious activity to the nearest Police Station, and
avoid interacting with unknown profiles online. Stay alert, stay safe.”

Speaking at the same initiative, Dr. Mriganka Saikia, Principal of Nagaon GNDG Commerce
College, alerted the audience that cybercrime is increasing rapidly worldwide. In recent times,
we have witnessed several instances of cyber fraud, even in our locality, Nagaon. These
fraudsters are not only targeting illiterate people but also highly educated individuals. Using
various fraudulent tactics, such as sharing OTPs, clicking unverified links, and providing
investment solutions, they are deceiving people.
The only way to get rid of these problems is by spreading awareness on this topic. Bajaj
Finance has taken this great initiative to inform people and safeguard them against these
frauds.
My request to all of you is to spread awareness to restrict frauds.
Speaking on the occasion, a spokesperson from BFL, said, “The financial safety of our
consumers is paramount to us. We are constantly issuing online and offline advisories, on social
media platforms, as well as through on-ground interactions with citizens, encouraging everyone
to be cyber safe.”
Experts and dignitaries present at the event included Dr. Mriganka Saikia, Principal of Nagaon
GNDG Commerce College and Shri Bhardwaz Chetry, SI, Assam Police. Retired DSP, Assam
Police Shri Nagen Bora also graced the occasion.
Knockout Digital Fraud offers the cyber community valuable safety tips on safeguarding
personal and sensitive information. This includes refraining from sharing OTPs, PINs, clicking
on suspicious emails, SMSs, links, QR codes and downloading applications from unknown
sources. It includes a series of interactive workshops, digital awareness drives, and community
outreach programs across major cities and towns.

About Bajaj Finance Limited
Bajaj Finance Ltd. (‘BFL’, ‘Bajaj Finance’, or ‘the Company’), a subsidiary of Bajaj Finserv Ltd., is a deposit-taking
Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an
NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of
deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant
presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial
services products to its customers. BFL, a thirty-seven-year-old enterprise, has now become a leading player in the
NBFC sector in India on a consolidated basis. It has a franchise of 101.82 million customers. BFL’s AUM stands at Rs
4,16,661 crore with a geographic presence at 4,263 locations and 232k active distribution points as of March 2025.
BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and
CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BBB-/Stable a
and a short-term rating of A-3 by S&P Global ratings.

[Press Release]