Google’s Jigsaw subsidiary is launching a new anti-misinformation project in India, aimed at preventing misleading information that has been blamed for inciting violence, a top executive said.
The initiative will use “prebunking” videos – designed to counter false claims before they become widespread – circulated on the company’s YouTube platform and other social media sites.
Google’s efforts to challenge the spread of misinformation mark a contrast with rival Twitter which is cutting its trust and safety teams, despite new owner Elon Musk saying it will not become a “free-for-all hellscape”.
