The Atmanirbhar Bharat Sankalp Abhiyan was officially launched by Bharatiya Janata Party (BJP) on September 25, 2025, aligning with the Birth Anniversary of its Ideologue Pandit Deendayal Upadhyaya. The nationwide campaign is scheduled to run for three months, concluding on December 25, 2025, the Birth Anniversary of Bharat Ratna Shri