In an unprecedented move, the two rivals of the Indian automobile sector are plugging in to a mutually beneficial alliance. India’s Mahindra and Mahindra and Tata Motors – both of whom have ambitious Electric Vehicle (EV) plans – will partner on a joint EV project. The details of this surprising yet rather electric alliance are being finalised, according to sources close to the development. The joint project has been codenamed REVO – and alludes to revving or accelerating their mutual EV plans. REVO also houses the abbreviation EV, and while Tata Motors has used this name as a prefix for its ICE powertrains, it is also a nod to Reva Electric – where Mahindra began its EV journey. Of course the name ending with the alphabet ‘O’ is also no coincidence in the M&M context. Sources have shared with carandbike that the alliance was first sparked when top officials from both companies had an informal conversation in December 2021.
