• Entire playlist is based on the composition by musical maestro Dr. Ilaiyaraaja
• HCCB also launches several programs for its employees to participate in Yoga Day on the theme ‘Yoga at home, Yoga with family’
Guwahati : At a time, when social distancing is the norm, HCCB – one of India’s top FMCG companies – is encouraging people to stay home and practise yoga with family by releasing an entire music playlist on YouTube. The playlist is based on the music anthem composed by Dr. Ilaiyaraaja for HCCB.
The playlist has 11 short tracks suited for asanas ranging from physical endurance to breathing and meditation exercises, including one for relaxation. The playlist is available for free at HCCB’s YouTube channel (https://bit.ly/2Nb1dUl).
The choice of releasing a music playlist for International Yoga Day also coincides with the day being celebrated as World Music Day.
The playlist has been curated and created by the team at BrandMusiq, whose Founder and soundsmith, Rajeev Raja, says, “Music has amazing curative and healing powers. It is an acknowledged source of relief for stress and anxiety. We thought it was a perfect antidote for these trying times and are very happy to have created a playlist for HCCB. We applaud their effort to promote one of our national treasures: yoga!”
Reflecting on the playlist and its launch, Kamlesh Sharma, Chief Communications Officer, HCCB, said “Given the situation this year, people will find their own unique spots and quiet places to do yoga. We therefore felt that a series of good music-only tracks would be a suitable accompaniment for various asanas ranging from meditation to physical exertion. While the charm of doing a group activity on yoga day is hard to compensate, music always provides great company. I take this opportunity to encourage my team, my colleagues, friends and family to whole heartedly participate in yoga celebrations – India’s gift to the world.”
HCCB wanted to create reflective, ethereal soundscapes which evoked the rasa of Shanti, a perfect backdrop for Yoga Asanas which are more introspective and meditative, whether it is Supta Virasan or even Shavasan. For this the playlist offers a combination of nature sounds, overlaid with prayer bells, flutes, drones and celesta. On the other hand, HCCB also created soundscapes that are more powerful and energetic to evoke the rasa of Veera. Using the sounds of drums, and choral voices, these soundscapes are apt for more vigorous Yoga Asanas such as those in the Surya Namaskar sequence.
Yoga is a physical, mental and spiritual practice which originated in India. This year because of the COVID-19 situation, people are being encouraged to stay at home and practice yoga with family. Hindustan Coca-Cola Beverages (HCCB) too is encouraging its employees to stay at home but participate in the Yoga day festivities with enthusiasm. Programs at HCCB include online yoga classes with trained practitioners on Sunday, internal video contests to reward the best practitioners of yoga, spreading awareness around the #MyLifeMyYogaINDIA vlogging contest by the Ministry of Ayush and spreading awareness about yoga and the day through the company’s social media channels.
Hindustan Coca-Cola Beverages is one of India’s largest FMCG companies. It manufactures, packages and sells, some of India’s most loved beverages – Minute Maid, Maaza, SmartWater, Kinley, Thums Up, Sprite, Coca-Cola, Limca, Fanta, Georgia and several others. A network of around 3,600 distributors, 250,000 farmers, 4,300 suppliers and over 2.4 million retail outlets, makes HCCB, an ecosystem of significant scale. It operates in 22 states and 3 union territories in around 376 districts. Through its 15 factories, Hindustan Coca-Cola Beverages manufactures and sells more than 60 different products in 9 different categories.