OnePlus India launched a first-of-its-kind campaign by the brand, called the OnePlus road trip, recently. It aims to provide a unique and extraordinary OnePlus experience to its community across the Northeastern region. Notably, the pop-up experience outlet is set up in a 17 ft canter truck and will enroute through several places such as Assam, Tripura, Meghalaya, and Manipur. Through this road trip, the consumers will receive an opportunity to gain firsthand experience of the company’s newly launched products – OnePlus 10R, OnePlus Nord CE 2 Lite as well as the Nord Buds.
Addressing the media, Saurabh Kapoor, director, Category and Brand Management, OnePlus India, said, “We at OnePlus are excited to unveil the all-new OnePlus Road trip campaign today. Assam and Northeast markets are exceptional markets for us with a growing demand for the OnePlus experience and house a thriving community. We are thrilled to bring the experience closer to our consumers by providing them this opportunity to gain an intimate experience of our products.”