World’s most expensive chocolate, priced at Rs 4.3 lakh per kilogram, launched in India

Mumbai: A kilogram of chocolates priced at Rs 4.3 lakh approximatelyis said to be the most expensive chocolate in the world. The limited edition of the chocolate was unveiled by ITC Fabelle on Tuesday.

Fabelle Exquisite Chocolates, the indigenous luxury brand of ITC, launched Fabelle Trinity – Truffles Extraordinaire which was listed in the Guinness World Records as the most expensive chocolate.

The chocolates were made available on a made-to-order basis on Wednesday. The time of the product launch was decided keeping the gifting season of Diwali in mind.
“The goal is to let the world know that the best chocolate in the world is made and sold in India,” ANI quoted Anuj Rustagi, Chief Operating Officer – Chocolates, Confectionary, Coffee and New Categories – Food Division, ITC Limited, as saying.

The COO said, “At ITC we are committed to the purpose of creating world-class Indian brands. And Fabelle with that thought is our attempt to be one of the best in the world.”

The Trinity – Truffles Extraordinaire collection represents the concept of Creator, Nurturer and Destroyer. It is a partnership between Fabelle and Michelin Star Chef Philippe Conticini.

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