FIBA handover global exclusive rights for its 3×3 Fantasy Games to 3BL

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Continuing its pioneering push to promote 3×3 basketball, FIBA has handed over the global exclusive rights of its 3×3 Fantasy Games to 3BL. The 11th edition of the FIBA 3×3 World Tour has already kicked off with the Utsunomiya Opener which was played on the 14th and 15th of May in Japan and is ready to move to France for Poitiers Challenger 2022(qualifier for Prague Masters) which will be played on 1st and 2nd July.

Later on, a bunch of challengers and qualifiers of the ongoing edition of the World Tour are lined up in several cities across the world.
“We want to be able to engage with the fans in a way that brings them much closer to the game. With the 3×3 Fantasy App we hope to generate new fans of the sports discipline across the world,” said Yoshiya Kato, Chairman of 3BL.

In 2022, the game will focus on the FIBA 3×3 World Tour and 3×3 Challengers, which take place nearly every weekend from May to December. More competitions are expected to be covered in future editions.
“Fantasy sports and gaming culture is booming the world over and we are delighted to make our foray into this exciting digital space. The ‘3×3 Fantasy’ app perfectly complements our many pre-existing offline properties, including our flagship Indian 3×3 Pro Basketball League which successfully completed its third season this March,” said Rohit Bakshi, CEO of 3BL.

FIBA 3×3 Managing Director Alex Sanchez said: “We are constantly working towards expanding the horizon for 3×3 and its fans and with the launch of the ‘3×3 Fantasy’ app we give the fans a chance to continue enjoying the game virtually. We would also like to thank the team from 3BL for making this a reality.”
3×3 Pro Basketball League (3BL) is India’s first and only professional league authorized by the Basketball Federation of India (BFI) and the International Basketball Federation (FIBA). (ANI)

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