Amul milk will be dearer by ₹2 per litre from July 1 across all the country, the Gujarat Cooperative Milk Marketing Federations announced on Wednesday. The price rise will be effective on all brands of Amul milk, including Gold, Taaza, Shakti, T-special, as well on cow and buffalo milk etc. The price is being hiked after a gap of nearly one year and seven months, officials said. An increase in the production cost is the reason behind the price rise, the company said.
“Prices of Amul milk will be increased by ₹2 per litre across India from tomorrow. The new prices will be applicable on all Amul milk brands like Gold, Taaza, Shakti, T-special, as well on cow and buffalo milk,” said RS Sodhi, Managing Director, GCMMF, which markets Amul brand of milk and dairy products. Sodhi said the hike in the milk price became necessary due to the rise in food inflation. “Additionally, the cost for packaging has gone up by 30 to 40 per cent, the transportation cost by 30 per cent, and the energy cost by 30 per cent, which led to the increase in the input cost,” he said.
Though the price hike may come across as a jolt to many consumers amid the soaring price of fuel and vegetables, the company said that the increase is much lower than the average food inflation. “The increase of ₹2 per litre translates into a 4% increase in MRP, which is much lower than average food inflation,” the company statement read.
“Given the increase in input costs, our member unions have also increased farmers’ price in the range of ₹45 to ₹50 per kg fat, which is more than 6% over previous year,” the company said.
The price rise in turn will benefit milk producer as it is the company’s policy to pass on almost 80 paise of every rupree paid by consumers for milk to the milk producers.