Guwahati: The main aim behind the initiative is to create financial awareness among bank customers about financial products and services, good financial practices and digitization.

The Financial Literacy Week is an initiative by Reserve Bank of India, to promote awareness
on key topics every year through a focused campaign. This year, the Financial Literacy Week
is being observed from June 3-7, 2019 on the theme of Farmers and how they benefit by
being a part of the formal banking system. The messages disseminated during the week will
focus on Responsible Borrowing viz benefits of repaying loans on time, improving credit
score, etc. and simplified mode of availing Agricultural Finance such as Kisan Credit Cards

The Financial Literacy Week of 2019, was inaugurated in the Reserve Bank of India. Guwahati
on June 3, 2019 by Shri Manoranjan Dash, the Regional Director of RBI for the North Eastern
Region, in the presence of major bankers, CGM NABARD; State government officials and
Krishi Vigyan Kendra officials. Shri Dash stated that growth in agriculture is necessary for the
overall economic growth and finance is an essential enabler for the same and that RBI is
actively involved in formulating policies that enhance the flow of credit to the farming
community. He further added that financial literacy is a combination of financial awareness
knowledge, skills, attitude and behaviours necessary to make sound financial decisions and
ultimately achieve individual financial wellbeing. He exhorted the bankers to take concerted
efforts to undertake awareness camps for farmers

In order to build awareness and disseminate financial literacy messages to the farming
community, focused content in the form of posters and leaflets have been prepared by the RBI
for dissemination Banks have been advised to display the posters and content in their rural
bank branches, Financial Literacy Centers, ATMS and websites, Bankers present during the
inauguration also indicated their preparedness for conducting of farmers specific camps in
various regions.

NewsDesk Report- Guwahati Times