Balkrishna Industries Ltd. (BKT), the Indian MultinationalGroup and global player in the Off-Highway tire market, has announced its partnership withNorthEast United FC,forthe upcoming edition of the Indian Professional Football League Season 8. BKT is the Official Tire Partner forNorthEast United FC,for the second consecutive season. The international Giant is famous for its associations with the biggest football leagues in the world. Through the renewal of the partnership with NorthEast United FC, BKT continues to amplify its extensive support to sports in its home country.
BKT is indeed well-known for itscontributions to the world of football, sponsoring some of the biggest championships and events. It is the Title Sponsor of the Serie BKT, the B football league in Italy and of the Ligue 2 BKT, the second French football division. Last but not least, the company is also the Official Global Partner of LaLiga, the top tier Spanish football championship.
“Our second consecutive collaboration with NorthEast United FC is symbolic of our extraordinary belief in the power of sport, and its role in creating a unified world. The game of football promotes values we deeply believe in and promote, such as discipline, inclusion, respect, and perseverance. NorthEast United FC is a club committed to excellence and growth, just like BKT, and we are immensely proud to be their Official Tire Partner once again.”Mr. Rajiv Poddar, Joint Managing Director of BKT, said.
Ms. Priya Runchal, Director of NorthEast UnitedFCadded, “We are delighted to extend our association with BKT Tires for another year. BKT’s belief that sport has the power to unite communities is one that NorthEast United also shares, and these synonymous values are the foundation that this partnership was built on. The extension of our association is a testament to the mutual support and appreciation that both parties have for each other. Growing Together with BKT Tires, we want to continue the development of football within the region.”
The move reflects the Group’s corporate motto and philosophy of ‘Growing Together, as it extends its roots and continues to championevents in its country of origin, India. The company has now been associated with some of the most known sports championships in the country. BKT was the Official Tire Partner for seven teams for T-20 Season 2021, namely Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Rajasthan Royals, Punjab Kings, Chennai Super Kings and Kolkata Knight Riders. It was also the Associate Partner for the Tamil Nadu Premier League for Seasons 2021 and 2019.
Additionally, the company has been instrumental in encouraging diverse Indian sports such as Kabaddi, by previously partnering with eight out of twelve teams of the country’s leading Kabaddi League for its 2019 edition.
All sport events BKT supports globally and locally are selected based on a precise strategy aiming at greater user proximity and increased brand awareness. And the Company is assisted by RISE Worldwide, the exclusive sports consulting agency for BKT in India.